About Us
Entertaining Growth: Grand Pacific Advisory turns generic corporate strategies into impactful narratives by fusing entertainment principles into every brand experience.
We help businesses transform from the inside out by building consistent, positive, and purposeful brand moments that connect Employees (EX) and Customers (CX). Every interaction with the business is an opportunity to deepen connections.
Founded by highly respected entertainment & advertising leader Francis Coady, Grand Pacific Advisory blends strategic marketing & communications advisory with full-service creative production. We enrich corporate guidance by crafting clear brand narratives and ensuring these stories come to life seamlessly across all areas of the business.
CEO | Founder
Francis Coady has more than two decades of experience in film, TV, digital streaming, music, entertainment, and advertising. Grand Pacific Advisory represents a return to his entertainment roots and a continued commitment to harnessing authentic stories to ignite and engage audiences.
Before launching GPA, Francis was the Chief Marketing and Content Officer at Havas Media Network Australia (Vivendi), one of the world’s most progressive media agencies. There, he established Havas Sports & Entertainment, a content, activation, and partnership division that worked with clients including Virgin Australia, Gillette, and the NSW Government. He developed the award-winning content series "THE LONG ROAD," starring notable Australian talents Guy Sebastian and Amy Shark. The series amassed millions of views, showcasing Francis’ ability to create compelling entertainment.
Francis’ illustrious career includes founding and executive producing the iconic Bondi Short Film Festival for thirteen years, where he mentored emerging film directors, screenwriters, and producers.
At Merchantwise Group, he forged partnerships with major film studios like Sony Pictures, 20th Century Fox, and Paramount.
In the music industry, Francis managed the iconic rock group Thirsty Merc and the global TV children’s group Hi-5, achieving significant milestones including double-platinum albums and multi-episode TV and film deals with Nickelodeon, Hoyts, and Network 10 (Paramount).
Francis lives in Sydney, Australia with his wife and daughter. He is an avid surfer and writer who believes that stories can create real change.
Our Philosophy
We put you in the spotlight: Every company has meaningful stories that deserve to be showcased. Our expertise lies in discovering these unique narratives and turning them into entertaining experiences that engage stakeholders, employees, and customers.
Our Approach
Entertainment Lens: Integrating entertainment and brand, we scrutinise each project as if evaluating an iconic film, TV show or hit song. We prioritise storytelling, audience connection, and indelible impressions. Our strategies transcend mere plans; they are your corporate unveilings, sneak peeks, and debuts, structured to incite excitement and expectancy.
Our Methodology
Casting
Research is critical to assess your opportunity. We start with comprehensive market and competitor evaluation, assess audience attitudes and behaviour, and evaluate your brand within the market. We then analyse the data to distil insights that will inform your brand platform and stories.
Plot
Next, we build a strategy that challenges norms, demands attention, and cements your brand's place in the spotlight.
Set Design
The creative platform is then built from the strategy. This is where your brand narrative comes to life, and we demonstrate how it engages across channels and audiences.
The Production
We build concepts and content that elevate the brand and fuse in entertainment. This is where our decades of collective expertise shine through.
The Premiere
We press play and launch your brand into the spotlight in a way that maximises impact.
The Syndication
We spread your story far and wide, with targeted distribution across owned, shared, earned, and paid channels to ensure we reach all key stakeholders.
The Sequel
We measure all activity against agreed performance metrics to ensure we can optimise activity and build learnings for the future.Grand Pacific Advisory provides end-to-end solutions that leverage the power of entertainment to foster community and organisational growth.
Services
Strategic Insights & Market Intelligence
Comprehensive research sets the foundation for informed decision-making. We dive deep into data, uncovering actionable insights and market trends to position your brand at the forefront of your industry.
Employee Vision & Values Setting
We work closely with leadership to define and articulate a compelling vision and set of values that inspire and align your team. Our approach fosters a strong, cohesive culture that drives organisational success.
Brand Strategy & Platform Development
We develop robust brand platforms that resonate from the inside of your organisation out, and set the stage for everything you do.
Full-Service Commercial Advertising
From concept to execution, we craft advertising that demands attention and encourages action.
Digital Media & Content Creation
We produce engaging and shareable content that amplifies your brand’s voice across digital platforms, including search, social, and video. Our content creation is rooted in storytelling and customised to context and format.
Podcast & Broadcast Production
We create compelling audio and visual content that extends your brand’s reach and engages audiences in new ways. Our production services cover everything from podcasts to full-scale broadcast media.
Public Relations & Corporate Communications
Our PR approach is designed to build and maintain a positive public image, manage communications crises, and enhance stakeholder engagement. We ensure your corporate narrative is consistently and effectively communicated.
Sponsorship & Partnerships
Partnerships deliver. We identify and forge strategic partnerships and sponsorship opportunities that align with your brand values and objectives. Our approach maximises mutual benefits and expands your brand’s influence.
Experiential Marketing & Event Management
Immersive experiences and events are our specialty. We create and deliver experiences that leave your audience craving more.
Executive Coaching & Leadership Development
Our coaching and development programs enhance leadership skills and drive personal and professional growth. We empower executives to lead with confidence and effectiveness.
Culture-Setting Experiences
We help shape and nurture organisational culture through experiences that bring employees together and foster a positive and productive workplace environment.
Dean Dewhirst | CEO GolfSpace
"Working with Francis Coady and Grand Pacific Advisory has been a game changer for our company. He is like having a seasoned navigator charting our marketing and consumer journey. Their deep-rooted understanding of audience behaviour, cultivated through years in the entertainment and advertising industry, extends seamlessly to our team, partners and customer base. His CEO-level marketing and communications advisory bring a unique perspective that resonates with our audience, driving engagement and loyalty. With Francis at the helm, GolfSpace doesn't just sell golf experiences; we craft narratives that immerse our audience in a world of possibility."
CONTACT US
Please use the form for enquiries.
Disney Studios Australia
38 Driver Avenue
Moore Park. NSW. 2021
Grand Pacific Entertainment & Advisory acknowledges Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the lands and waters on which we live, work and play. We pay our respects to Elders past, present and emerging.
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